-Developer Conference to Show Applications that Span Multiple
Sites, in Support of the New “Client-Side” Web-

February 24, 2010, SALT LAKE CITY

— Jon Udell author, information architect and new media innovator,
will headline the Kynetx Impact Conference in Salt Lake City April
27-28, 2010. Udell will review the Net's original peer-to-peer
architecture, and explore why it matters more than ever.

The conference will highlight Kynetx Network Services technology that
supports this movement and will show how these new capabilities have
the potential to re-shape the future of user experience the Web.

The Kynetx platform helps developers create applications that span
multiple URLS and devices in response to user context, giving users
more control of their web experience. Since last year, Kynetx
developers have created more than 900 of these new platform-
independent applications, with many more slated to enter the market
through 2010.

“De-centralization was a core value of the initial Internet, but it’s
an aspect that has largely been lost,” Udell maintains. “The Kynetx
platform helps us bring it back.”

Since 2007, Udell has served as a writer, speaker and presenter for
Microsoft. His calendar syndication service, http://elmcity.cloudapp.net, runs on Azure -- Microsoft's new
cloud platform -- and exemplifies the decentralized Web architecture
that he has always championed. From 2002 to 2006 Udell was InfoWorld’s
lead analyst, author of the weekly Strategic Developer column, and blogger-in-chief. His 1999 book, Practical Internet Groupware, helped lay the foundation for what we now call social software.

The conference will also feature presentations from Dr. Phil Windley, Kynetx co-founder, and identity and technology
lexicon expert Craig
Burton. The cost is just $150 to attend the Kynetx Impact
Conference. The event will offer workshops that teach attendees how to
create new power applications with the proprietary Kynetx rules-based
platform. For more information, visit www.kynetx.com
.

About Kynetx

Founded in 2007, Kynetx is a private company that has developed a
development platform for applications that understand and respond to
user context across any web-enabled device. Developers and
businesses can use this platform to quickly mash up data, functions
and interface points in order to create the next era of software
services and Internet applications.

In anticipation of additional functionality in KNS, it has been decided to require that all predicates must preceded by their name space. As of build 419, non-qualified names in predicate positions (like search_engine_referer()) will be treated as functions and will not work as expected.

From this point forward, you must only use qualified (e.g. namespaced) functions in predicate positions (like referer:search_engine_referer()). The documentation has been updated to reflect these changes.

Just a Few Months Old, Kynetx Developer Program Spawning a New Generation of Context-Aware Apps

LEHI, Utah, January 22, 2010--(BUSINESS WIRE)--Kynetx is leading the client-side revolution with its unparalleled development platform and program. At the heart of the platform is a rules-based language that allows developers to build entirely new web experiences that are cross-site, cross-platform and respond to context in the user’s environment. By leveraging this unique platform, the Kynetx developer program has already garnered more than 300 developers resulting in over 800 applications.

“Unlike any other platform, Kynetx offers developers the technology to easily resolve data mismatches coming from fractured sources of information. This capability results in a new breed of apps that act as powerful context-aware mash-ups,” says Stephen Fulling, Kynetx co-founder and CEO. “Information is only powerful if it touches you when and where you need it…in context. Kynetx gives developers the tools they need for connecting the dots.”

Richard Miller, a lead developer at FamilyLink.com, used the Kynetx Development platform to create a prototype application with the power to extend FamilyLink’s functionality to sites across the web, including Facebook, Gmail, LinkedIn, and Twitter. In just a few days, he crafted the prototype application that extends the experience of FamilyLink users when looking for relatives, adding relatives or communicating with them beyond the FamilyLink site.

“This is exactly the kind of viral growth and entrepreneurial innovation we were hoping would come out of our Developer Program,” Fulling continued. “Richard read a blog post about us, signed up, and was writing a ground-breaking app in minutes. The Kynetx Developer Program offers unparalleled tools and infrastructure to help unleash developers’ imaginations. Clearly, that’s what Richard Miller has done.”

Kynetx recently increased its “mash-up” capabilities with new Twitter API support. The Kynetx Rules Language now integrates with the Twitter API, using Twitter’s OAuth scheme, giving developers the ability to create Kynetx applications that can easily access Twitter data.

“The Twitter upgrade opens a myriad of possibilities for our Developer Program,” says Dr. Phillip Windley, Kynetx CTO. “Using Kynetx, you can create and deploy an app in minutes that understands and responds to Twitter data on any website or web-enabled device.”

Kynetx also offers semi-annual conferences designed for developers to explore ideas and learn from the experts, face to face. The next Kynetx Impact conference is scheduled for April 27th-28th in Salt Lake City. More information and registration can be found at www.kynetx.com.

To sign up for the Kynetx Developer program go to www.kynetx.com.

Demonstration of the Family Link app can be found at http://richardkmiller.com/860.

About FamilyLink

FamilyLink provides the platform for the family social experience. Family members can create family-generated content, preserve interactions, add historical content and communicate across Facebook, e-mail, chat and the Web. FamilyLink is a top 100 Web site and has more than 60 million users, 20 million monthly active users and more than 1 million daily active users. FamilyLink has been the top family application on Facebook since 2007. FamilyLink also leverages its content relationships to provide valuable historical family content. Families can search more than 1.2 billion names to find, tag and integrate ancestors. To learn more about FamilyLink go to www.familylink.com.

About Kynetx

Founded in 2007, Kynetx is a private company that has developed a proprietary rules-based development platform that is the first infrastructure to support the “purpose-centric” web metaphor that is driving the next era of software services and Internet applications. Kynetx offers a developer program that gives programmers access to technology that helps them create cross-platform, context and user-aware apps that stretch across the web.

Contacts:

For Kynetx
Snapp Conner PR
Cheryl Snapp Conner, 801-994-9625
cheryl@snappconner.com

or

FamilyLink
Stephanie Rogers, Steph@familylink.com

-Optini launches new customer-centered solutions based on the Kynetx platform as first offering in exclusive agreement to market Kynetx technology to companies in the Direct Selling Industry-

Lehi, Utah, January 4, 2010—One of network marketing’s most successful experts and leaders, Craig Bryson has joined executives John Wright (President) and Joseph Watson (CTO) to create a new company Optini which is focused on user centric solutions which utilizes Kynetx (www.kynetx.com) technology. Optini’s Vu Platform makes direct selling easier and more efficient with permission-based web modules that let marketers tailor the web experience for downline distributors and customers. Integrating data from multiple sources, the Optini Vu Platform gives members a personal, relevant and anticipated experience that increases the satisfaction and efficiency of commerce in the multilevel marketing (MLM) industry.

Direct selling is a $26.9B industry in the U.S. according to the Direct Selling Association (DSA). In the U.S. alone there are more than 15.1M distributors/members—yet the greatest deterrent to new participants is the need to sell face-to-face, often by pitching to a finite group of family and friends (known as a “warm market”). Optini’s products and services allow network marketers to use an automated system that helps them quickly create a larger warm market by facilitating selling across any web site or web-enabled device. By leveraging the places people spend time online anyway (e.g. social networking sites, search engines, etc.), Optini’s Vu Platform reduces the need to sell face-to-face and diminishes the number one reason people say “no” to joining an MLM.

“The Vu platform has the potential to revolutionize the MLM industry by opening the door for the thousands of people who have never considered direct selling before,” Bryson said.

The Kynetx rules-based development platform is gaining traction as a catalyst to the new “Purpose-Based Web” that lets users shape the web to their desired experience in a private and secure way. The new applications can span multiple URLs appearing where users already spend time (like on search engines and social network sites). The ability for Kynetx apps to stretch across the web, (and onto web-enabled devices), gives users a more efficient, enjoyable way to navigate the web (and to conduct business online).

“We are extremely excited about the new horizons Kynetx has opened for user-driven selected apps that create more efficient buying and selling relationships on the web,” said John Wright, Optini co-founder and President. “Kynetx is allowing us to drive online commerce in entirely new ways. We are thrilled to be the exclusive provider of this new technology for the growing network marketing world. Marrying the MLM know-how of Optini with the new breed of Kynetx technology will create selling tools that have never existed before.”

“The Optini Vu Platform is a great example of the new client-side applications that are emerging since our launch of the Kynetx platform at our Impact Conference last October,” said Stephen Fulling, Kynetx co-founder and CEO. “We congratulate Optini for their game-changing application of Kynetx technology in the direct selling space. We look forward to seeing the ways Optini uses our technology to change the face of Network Marketing.”

About Optini
Optini, www.optini.com, is changing the face of network marketing through permission based online marketing tools based on Kynetx technology. Optini’s flagship product is the new Optini Vu Platform to increase the satisfaction and efficiency of conducting multilevel commerce online. Optini’s involvement in the Direct Selling/MLM industry is complimentary to their broader focus on other industries including membership services, ILM (Interactive Local Media, ISP (Internet Service Providers), Publishing, etc.

About Kynetx
Founded in 2007, Kynetx is a private company that has developed a proprietary rules-based development platform that is the first infrastructure to support the “purpose-centric” web metaphor that is driving the next era of software services and Internet applications.

###

PR Contact Information for Kynetx:

Cheryl Snapp Conner or Josh Berndt
Snapp Conner PR
801 994-9625
cheryl@snappconner.com or josh@snappconner.com

PR Contact Information for Optini:

David Politis
Politis Communications
801-523-3730
dpolitis@politis.com

See Business Wire posting here.

by Robert Scoble on January 1, 2010
Scobilizer.com

UPDATE: Part II of this post, which includes the rest of my favorite 25 startups to watch this year, is now up.

I’m watching hundreds of startups, have at least one list of them over on Twitter (500 startups are on that one) and will be starting other lists in 2010 but I’ve been watching the trends on Twitter of what people are talking about and here are 25 startups to watch.

Why?

Because they are the best of breed examples of trends that are bigger than them. Is this list complete? No way, but it gives you a good starting point on some companies who you should be trying out and watching.

I have 15 other companies that I’ll be posting over the weekend, please let me know if you have any companies you are watching and we can watch them together.

#8. Kynetx. Crunchbase entry. Twitter account. Video with founders explaining why Kynetx is an interesting real-time development system. Why is it important? Because it lets developers augment websites and search engines for their customers. AAA can add new data to Google.com for its members, for instance.

Read entire article.

On Wednesday we’re going to have a little dev party at Kynetx for anyone who wants to stop by, ask questions, learn how to program in KRL, or just hang out. The Kynetx development team will be there along with other developers who are using KRL. Come by around 5pm and we’ll stick around at least until 7, later if people want. Here’s the address:

3098 Executive Parkway
Suite 280
Lehi, UT 84043

Suite 280 is in the southeast corner of the 2nd floor. Here’s a link to a Google Map. I hope you’ll stop by, check out our cool new IKEA lamps, and eat some pizza with us.

Today we released a new workflow in AppBuilder.  You will notice that the flow is much more intuitive. Menus have been renamed or reordered to simplify your development process.  It’s now as easy as Managing, Editing each of the blocks, then Testing, Deploying and Distributing your App as you can see in the example below.

Manage: From this menu you will view your Apps statistics, modify your App’s action card image for the selector, start collaborating on your App with other developers or review the version history of your work.

Edit : The Edit menu allows you to edit the source code for your application. You can edit the Meta, Dispatch, and Global blocks, as well as add and edit rules. After each change, click the save button and your app will be ready for testing.

Note for previous users: The Publish option is missing from the edit menu, as publishing is now automatic with each save. Newly saved (published) versions will NOT be deployed to production automatically. (See Deploy below...)

Test: Testing your App is simply a matter of selecting Test and choosing a Bookmarklet or Action Card format to test.

Deploy: After testing and debugging is complete you are ready to Deploy as shown in the graphic. Simply click the status of the tested version and Deploy your App. Your App is now promoted to Production and ready to Distribute.

Distribute: Once your App has been deployed, you are now ready to distribute your end point to your end users.  Select your end point of choice and generate it and send it out to the world.

If you have any questions or comments, jump on over to the Kynetx Dev Exchange .  Post a question, answer someone else’s question or share your ideas with the community.  We want to hear from you!

When writing my Kynetx rules, I like to duplicate as little work as possible. In fact, where possible, I use the same exact rule with a template which pulls from a data structure based on site. Here's an example as to what I mean.

    global {

    dataStructure = { "www.foo.com": { "location":
"http://www.usbchainsaw.com/" }, "www.bar.com": { "location":
"http://www.xkcd.com/"} };

    }

    rule template is active {

    select using "^http://www.foo.com/$|^http://www.bar.com/$" setting()

    pre {

    site = page:url("domain");

    msg = <<

    >>;

    }

    notify("Template",msg);

    }

This allows me to insert a new object into the data structure, change the select statement, and add the domain to the dispatch and my new rule is up and running!</p> <p>This is one way to make writing Kynetx apps much, MUCH faster, simpler, and easier (in my opinion) to debug. Also, change the template in one place, and it propagates to all of the different sites you're using it on.

Check it out and let me know what you think at devservices@kynetx.com

-JAM