Salt Lake Tribune
By Tom Harvey

photo by: Jim Urquhart | The Salt Lake Tribune

Apple rolled out the slogan “This Changes Everything” when Steve Jobs introduced the latest edition of new iPhone in June. Fine, but that’s the trademarked slogan for a Utah company.

Apple used the phrase to promote the iPhone 4 as a game-changer in the realm of smart phones and their capabilities. Kynetx (pronounced KIN-NET-IX) of Lehi believes it has a game-changer that may revolutionize your use of the Internet.

How? Imagine being able to rearrange Google search results so that companies or products with which you get discounts rise to the top. Picture searching for a book on Amazon, and a note pops up saying your branch of the local library or a bookstore has it available right now. Imagine that when reading about the latest news on your local sports team you can see all the Tweets and Facebook messages commenting on it.

To read the entire article

PROVO, Utah – July 8, 2010 – The Utah Valley Entrepreneurial Forum (UVEF) today announced the winners of its 2010 “Top 25 Under Five” Awards, spotlighting outstanding Utah entrepreneurs and start-up companies. Award recipients were recognized today at ceremonies held at the Provo Novell Campus. Omniture, Silicon Slopes and InnoVentures sponsored the event. UVEF recognized Agel Enterprises (www.agel.com), a nutritional supplement supplier, as the number one performer among Top 25 nominees.

“The first five years are the most challenging for a new startup,” said UVEF 2010 chairman John Pilmer. “These companies not only demonstrate impressive growth in these early years, but do so during the greatest recession of our lifetime. If these companies can excel in a down economy, we can’t wait to see what they do in a recovery.”

David Bradford, Chairman of Fusion-io, emceed the ceremony. He praised all finalists for their entrepreneurial spirit and contributions to Utah’s business community.

“These companies prove to the business community that Utah entrepreneurs continue our state’s remarkable history of entrepreneurial leadership,” Bradford said. “New business startups here remain a strong and thriving force in the development of our local and national economy.”

This year’s other award recipients are Imagine Learning, Local Results, High West Distillery and Saloon, FundingUniverse, SEO.com, Simply Mac, FamilyLink.com, Entice Labs, Pounders Hawaiian Island Grill, Jive Communications, Campus Book Rentals, Kynetx, Parallel HR Solutions, Zoobies, Franchise Foundry, ILLUMRA, Snapp Conner PR, Appigo, CFOwise, Lumos, Xcelus, Fiftyfilms, Qualified Address and Izatt International. Nominations were judged on revenue growth and job creation.

This is UVEF’s eleventh Top 25 Under Five competition. UVEF has highlighted the development of more than 200 individuals and their companies through the ceremony, including Utah success stories like Omniture, Skullcandy and Xango, among many others.

About UVEF
The Utah Valley Entrepreneurial Forum (UVEF) is a volunteer non-profit support group linking entrepreneurs to Money, Markets, and Mentors. Celebrating 21 years of new business success, UVEF empowers current and future business leaders to thrive in today’s competitive market. We provide real-world, practical education and valuable resources on how to access needed capital, attract new customers and tap into industry experts. For information on upcoming meetings, speakers and exclusive membership benefits visit www.uvef.net.

UVEF Press Contact:
Andon Carling
PilmerPR
801-368-7249
acarling@pilmerpr.com

Kynetx Press Contact:
Cheryl Snapp Conner
Snapp Conner PR
801-994-9625
cheryl@snappconner.com

MaximumPC Magazine

Posted 06/02/10 at 09:16:31 AM by Alan Fackler, Alex Castle, and Ambika Subramony

Sweetter by Kynetx
Find like-minded folk

People who don't understand Twitter think it's all about sharing what you had for lunch, or other miscellaneous trivia. The truth is, it's about having conversations about the things that interest you, and Sweetter helps you find people on the web who are talking about the things you care about. If you like a certain website, or a certain blogger, just go to that content, click the Sweetter bookmarklet, and you'll see the 10 most recent tweets about the site.

Read entire article.

FOR IMMEDIATE RELEASE

New Tool Takes Better Business Bureau Seal Online with Technology from Azigo and Kynetx

-As reported on NPR, New Azigo Tool (based on Kynetx platform) makes the Web More Powerful-

Lehi, Utah, December 17, 2009--Overall holiday spending may be down, but online spending is expected to grow, due in part to tools that make shopping on the Internet more convenient and effective than ever before.

For example, a report on NPR Radio today features a new plug-in for Web browsers from the Better Business Bureau (BBB)to make it easier to see at a glance, from any browser environment, which businesses have earned the BBB seal. The tool was developed by Azigo and uses the Kynetx (www.kynetx.com) rules-based platform to create applications that can span multiple URLs, giving users a more efficient way to navigate the web (as well as conduct highly satisfying and more efficient ecommerce). Kynetx is changing the future of Web Identity and privacy, by moving the power and control of new web applications directly to the consumer, via their desktops, mobile phones, or other client-based technology. Azigo has used Kynetx to create a similar tool for AAA as well.

The evolution (or even the “revolution”) to the kind of client-side applications BBB has just implemented is resulting in a new class of web applications and will help both established and new companies produce new revenue streams, according to web identity pundits Doc Searls, Kim Cameron.




“Consumers have more information than ever at their fingertips, but it can still be tough to figure out which businesses to trust,” NPR says. The BBB has existed for nearly 100 years, registering consumer complaints and policing business practices on behalf of prospective shoppers.

“It used to be [that] you would have to call up your Better Business Bureau to ask about a company, and ask whether it had a satisfactory or unsatisfactory record,” says BBB spokeswoman Alison Southwick in the NPR report.

The tool acts as an overlay on top of a web browser and checks the BBB’s database against the results the search engine pulls up, showing the BBB seal next to every BBB-accredited business. It makes shopping more efficient, gives online shoppers a greater level of assurance, and it’s giving more credence to the BBB standard as well.
About 3.5 million people visit the BBB website each month according to BBB data, and the site’s traffic has been steadily growing. Compared to 27.5 million monthly visits to new sites like Yelp, which let users comment and rate their experiences with local businesses, BBB’s traffic is still small. However, thanks to “client-side” applications from developers like Azigo, which can overlay BBB status results on any browser, this traditional company is adding value within the new “purpose-based” web and BBB’s status is gaining new strength.

Download the BBB App here.

About Kynetx

Founded in 2007, Kynetx is a private company that has developed a proprietary rules-based development platform that is the first infrastructure to support the “purpose-centric” web metaphor that is driving the next era of software services and Internet applications.




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PR Contact Information:


Cheryl Snapp Conner or Josh Berndt


Snapp Conner PR


801 994-9625


cheryl@snappconner.com or josh@snappconner.com

by Tamara Keith


NPR All Things Considered










A lot of people are rushing to wrap up their online holiday shopping early this week, to take advantage of free shipping offers from retailers. Even as the National Retail Federation predicts overall holiday spending will be down this year, online spending is expected to grow, in part because shopping on the Internet has become so convenient.





Consumers have more information than ever at their fingertips, but it can still be tough to figure out which businesses to trust. A new Web tool from the Better Business Bureau is designed to help.





The BBB has been around for almost 100 years, taking consumer complaints and policing business practices.





"It used to be [that] you would have to call up your Better Business Bureau to ask about a company, and ask whether it had a satisfactory or unsatisfactory record," says BBB spokeswoman Alison Southwick.

But times have changed — a lot — and the BBB has just released a new plug-in for Web browsers. It's designed to make it easier to figure out which businesses have the Better Business Bureau seal of approval. The plug-in was created by a company called Azigo, which has created a similar tool for AAA.





"It kind of overlays on top of your browser," says Southwick, as she enters an online search for plumbers in Northern Virginia.





The plug-in checks the BBB's database against the results pulled up by the search engine.





"Then you'll be able to see immediately whether they are a BBB-accredited business," Southwick says.





A BBB logo shows up next to the businesses that are accredited. Those businesses have agreed to meet the organization's standards, and have also paid a fee.





But this begs the question: How much is the BBB seal of approval worth these days?





"I'm assuming it's still in existence," says Jennifer Smith, outside of a bookstore in Bethesda, Md. "But I haven't heard of anyone using it for years and years and years."





Others who were asked either hadn't heard of the BBB or hadn't used it in ages.





About 3.5 million people do visit the BBB Web site each month, and the site's traffic has been steadily growing. But when it comes to informing consumers, says Damian Roskill, who works for the Web-tracking firm Compete, there is a lot of competition from sites like Yelp, which lets users comment on and rate their experiences with local businesses.





"About 27.5 million people are visiting the site on a monthly basis, so [it's] just orders of magnitude bigger," Roskill says.





He says the BBB site is a bit old-fashioned, falling into the category of Web 1.0, as opposed to the newer, more interactive Web 2.0 model.





"Just go to their Web site. It feels pretty cold," says Roskill. "Contrast that with going to Yelp and see which one feels more like a place where you want to hang out."





Of course, the BBB isn't trying to be Facebook or Yelp, for that matter. Think of it as one more tool to help you make intelligent decisions about where to shop or whom to hire to fix a leak — and it's in a toolbox that has a lot more choices than it used to.





Read or listen to the story here.





Download and try the BBB app here.

Check out this excellent interview of Kynetx Founder Phil Windley & Steve Fulling by Robert Scoble. Scoble asks all the right questions about what makes Kynetx's technology so powerful and why it "changes everything."

Video Title:

"Customer-centric, real-time Web apps from Kynetx"

A new platform from Kynetx has tools that let developers use customer preferences to add features to Web sites, regardless of the browser.

Kynetx Impact Conference 2009 - November 18th & 19th

The first ever Kynetx Impact Conference was packed with compelling presentations, discussions, networking, delicious food and great coffee--all for a capacity audience. Heavy-hitters like Kim Cameron, Doc Searls, Craig Burton, Tim Christin and Phil Windley presented some of the most cutting edge information in technology today.

Kynetx Impact Conference Press Release

Jessie Stay's Blog Post

Kynetx Impact Theme Song


Kynetx Wi-Fi Proxy End Point - Photo of Steve & Phil

Day One:

Kynetx Impact Version 1.0 began with a bang! Doc Searls gave a speech on “What happens when users take control.”

Dr. Phil Windley spoke about “The Forgotten Edge” of the internet and how ubiquity and context are the next big shift in how the internet is used.  Phil also debuted two new PSA’s starring Simon, the IT Dummy that described worst practices about how NOT to provide a contextual shopping experience, or a cross-site, context-sensitive app.

Simon the IT Dummy - Shopping at BetterBuy without context

Simon the IT Dummy - Discount Spread Sheets - Not so brilliant App Ideas

Great workshops & speakers!

Food

Great Networking

Delicious Dinner at Thanksgiving Point

Day Two:

Kim Cameron, Chief Identity Architect of Microsoft, spoke about user-centric identity in the client-side revolution and the shift to personalized control of identity.

Tim Christin, Sr. Vice President at Acxiom Corp., spoke about tipping old data models on their ear. By giving individuals control over the data that is shared, it increases the quality of the data and opens up new business models.

More great workshops and presentations!

The Beta Lounge

And Simon!






Craig Burton rounded out the keynote speakers and conference with his innovative thoughts around the Personal Communication Model and the need to empower the individual.

And... Kynetx Love!

To see full agenda, click here.

To receive emails about attending a future Kynetx Conference, please email info@kynetx.com and ask to be placed on the notification list.

SPECIAL TO KYNETX IMPACT CONFERENCE

Kynetx Developer News: Client-Side Paradigm Creates New Breed of Applications; New Revenue Streams

-Identity icons Doc Searls, Kim Cameron, Phil Windley and Craig Burton describe new Web Identity/application paradigm to capacity audience at first Kynetx Impact Event-

November 19, 2009, Provo, Utah, Kynetx Impact Conference—Kynetx is changing the future of Web Identity and privacy by taking the power away from the server and moving it over to users’ desktops, mobile phones, or other client-based technology. The evolution (or even the “revolution”) to client-side  applications will change the face of emerging Web 2.0 applications and produce new revenue streams, according to identity pundits Doc Searls, Kim Cameron, Phil Windley and Craig Burton who presented to a capacity crowd of 150 Web 2.0 application developers at the first-ever Kynetx Impact developer conference event.

“Identity is the support for personalization on the web that the mouse is for the keyboard,” Kim Cameron told Kynetx developers in his keynote address. “Digital Identity is the foundation of collaboration and social media. What we need now is a directory metasystem that works holistically in the cloud, in enterprises and organizations and on devices. The developer experience should be the same, whether an application will run in the cloud, in an enterprise or on a device.”

“The balance of power in the business world shifting from one of vendor control to one with both customer and vendor control,” said Doc Searls, Senior Editor of Linux Journal, and co-author of The Cluetrain Manifesto. “As customers gain more power to express their actual intentions, we will move form an economy that places a premium on guesswork – especially advertising, an “attention economy” -- to one that places a premium on knowledge that can only come from customers: the customers’ actual intentions. For example, their shopping lists. The result will be an “intention economy” that is a vast improvement on the attention economy, for the simple reason that there will be much less MLOTT: Money Left On The Table. Customers will be able to make known, in private and selectively disclosed ways, exactly what they are looking to buy. This is advertising in reverse: from customers to sellers: a ‘sellers guide’ for vendors, rather than a ‘buyers guide’ for customers. Knowing exactly what customers want is far more rewarding economically – and in every other way – than even the best predictive efforts based on behavioral observations. Bottom line: knowledge beats guesswork, and nobody knows the customer better than the customer herself.” Searls also unpacks this new market category, called VRM, or Vendor Relationship Management (“the reciprocal of CRM, or Customer Relationship Management) in “Markets are Relationships,” his new chapter in the 10th anniversary edition of The Cluetrain Manifesto, the business bestseller for which he is a co-author.

Paul Trevithick, CTO of Azigo, gave developers a preview of the company’s upcoming “Azigo 3.0” browser add-on. Trevithick demonstrated the ability for a Kynetx KNS rule running locally as a Javascript application to retrieve information captured about the user from the Azigo 3.0 add-on. This approach opens the door for new context-aware applications to employ advanced personalization and context automation while fully preserving user privacy.  At the event, Kynetx conference partner Acxiom Corporation® also discussed plans to grow their identity solutions for consumer transactions using the Kynetx platform.

Kynetx provides a rules-based platform for leveraging the browser and user context to build “purpose-based” web applications that can span multiple URLs, giving users a much broader and more efficient way to navigate the web (as well as conduct highly satisfying and more efficient ecommerce).

“The entire Web is now my canvas,” remarked entrepreneur and developer Andrew Clay Shafer, a conference attendee. Video transcripts of the conference presentations will be available at www.kynetx.com along with a link to a free white paper, and notes from the conference are widely available on Twitter under the search tag #kynetx.

About Kynetx


Founded in 2007, Kynetx is a private company that has developed a proprietary rules-based development platform that is the first infrastructure to support the “purpose-centric” web metaphor that is driving the next era of software services and Internet applications.

PR Contact Information:


Cheryl Snapp Conner or Josh Berndt


Snapp Conner PR


801 994-9625


cheryl@snappconner.com or josh@snappconner.com

by David Rubinstein, SD Times

November 1, 2009 —

For more information, contact:


Carol Cassil


Acxiom Corporate Communications


501-252-8854


GACXM

Online Consumers Stand to Benefit From Joint Acxiom-Kynetx Solutions

Personalized Web experiences increase customer loyalty and drive business results

LITTLE ROCK, AR, and LEHI, UT − October 29, 2009 − Acxiom® Corporation (Nasdaq: ACXM) today announced a significant investment in a business and development partnership with Kynetx, Inc., that will enable online consumers to control their personalization experience across multiple websites for a level of relevancy never before available.

Consumers will be able to download applications that flag the discounts and promotions they are most likely to be interested in. Because the technology is brokered through a standard Web browser, the application that the consumer has self-selected (and with it, the consumer’s personal discounts) can accompany them across the Web to any search engine or site.

“Our partnership with the Kynetx platform will enable consumers to drive the content,” said John Meyer, Acxiom CEO and president. “We will put more power in the hands of consumers to get the content they’re looking for − and in much less time than is required today. The applications enabled by our partnership create consumer engagement that no one else is doing in quite the same way. Consumers will be able to drive highly targeted, personalized features that improve the quality of the interaction.”

“Together, we’re giving users the ability to experience the Web in a ‘purpose-centric’ way,” said Stephen Fulling, Kynetx CEO. “People go online to get something done. With Acxiom, we are creating applications that fully achieve users’ goals of finding the best information without getting lost in the clutter.”

“Kynetx is the perfect partner,” said Tim Christin, Acxiom’s senior vice president for identity solutions. “The Kynetx engine is the best technology to build a loyal audience because it is consumer controlled and delivers a cross-site, experiential and context-driven experience. And best of all for the consumer, it ties in seamlessly with our existing identity management solutions.”

Kynetx and Acxiom will discuss their integrated tools and how to use them at the upcoming Kynetx Impact Conference November 18-19.

About Acxiom


A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Middle East, Africa and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.


Acxiom is a registered trademark of Acxiom Corporation.

About Kynetx


Founded in 2007, Kynetx, Inc. is the leader in context-automation services. Kynetx has developed a proprietary rules-based development platform that is the first infrastructure to support the “Purpose-Centric Web” (PCW) metaphor that is driving the next era of software services and Internet applications. Kynetx makes their technology available through value-added resellers and individual developers.

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