New Tool Takes Better Business Bureau Seal Online with Technology from Azigo and Kynetx
FOR IMMEDIATE RELEASE
New Tool Takes Better Business Bureau Seal Online with Technology from Azigo and Kynetx
-As reported on NPR, New Azigo Tool (based on Kynetx platform) makes the Web More Powerful-
Lehi, Utah, December 17, 2009--Overall holiday spending may be down, but online spending is expected to grow, due in part to tools that make shopping on the Internet more convenient and effective than ever before.
For example, a report on NPR Radio today features a new plug-in for Web browsers from the Better Business Bureau (BBB)to make it easier to see at a glance, from any browser environment, which businesses have earned the BBB seal. The tool was developed by Azigo and uses the Kynetx (www.kynetx.com) rules-based platform to create applications that can span multiple URLs, giving users a more efficient way to navigate the web (as well as conduct highly satisfying and more efficient ecommerce). Kynetx is changing the future of Web Identity and privacy, by moving the power and control of new web applications directly to the consumer, via their desktops, mobile phones, or other client-based technology. Azigo has used Kynetx to create a similar tool for AAA as well.
The evolution (or even the “revolution”) to the kind of client-side applications BBB has just implemented is resulting in a new class of web applications and will help both established and new companies produce new revenue streams, according to web identity pundits Doc Searls, Kim Cameron.
“Consumers have more information than ever at their fingertips, but it can still be tough to figure out which businesses to trust,” NPR says. The BBB has existed for nearly 100 years, registering consumer complaints and policing business practices on behalf of prospective shoppers.
“It used to be [that] you would have to call up your Better Business Bureau to ask about a company, and ask whether it had a satisfactory or unsatisfactory record,” says BBB spokeswoman Alison Southwick in the NPR report.
The tool acts as an overlay on top of a web browser and checks the BBB’s database against the results the search engine pulls up, showing the BBB seal next to every BBB-accredited business. It makes shopping more efficient, gives online shoppers a greater level of assurance, and it’s giving more credence to the BBB standard as well.
About 3.5 million people visit the BBB website each month according to BBB data, and the site’s traffic has been steadily growing. Compared to 27.5 million monthly visits to new sites like Yelp, which let users comment and rate their experiences with local businesses, BBB’s traffic is still small. However, thanks to “client-side” applications from developers like Azigo, which can overlay BBB status results on any browser, this traditional company is adding value within the new “purpose-based” web and BBB’s status is gaining new strength.
About Kynetx
Founded in 2007, Kynetx is a private company that has developed a proprietary rules-based development platform that is the first infrastructure to support the “purpose-centric” web metaphor that is driving the next era of software services and Internet applications.
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